Cosmetic medicine is ever evolving, with constant innovations in revolutionary treatments, procedures and protocols, improving the lives of millions of patients who wish to stay looking and feeling their very best. From her clinics in South Woodford, Hatfield and Bishops Stortford, Dr Anita Dhunna has long been one of the UK’s most reputable and experienced cosmetic doctors within the industry, offering a myriad of effective, safe and revolutionary non-surgical treatments to treat a range of skin and facial ageing concerns. As 2025 begins, significant trends are emerging in cosmetic medicine, such as the shift of the desires of the more mature patient, AI to personalise products and services in beauty and cosmetics and natural ageing and wellbeing becoming just as prominent as the need to look younger.
‘Ageing doesn’t mean disappearing’
Gone are the days when the more mature woman was considered someone who may be overlooked by marketing companies within the beauty sector. Not only do many women over the age of 40 have more disposable income to invest in cosmetic enhancement, but they are more likely to consider non-surgical cosmetic procedures as a more effective option, over, say, an expensive shop-bought cream, to stay youthful, fresh and vibrant, for longer.
Dr Anita Dhunna considers herself ‘the thinking woman’s cosmetic doctor’ as she understands that for the more mature woman, being educated on the safest, ethical and most effective non-surgical cosmetic treatments, for the most pleasing, natural-looking results is vital, in order to make thoughtful decisions about the treatments they undergo.
Popular treatments for over 40s
Substances which help the skin to heal itself from within are becoming more popular within this age group. Skin boosting ‘healers’ and ‘remodellers’ such as Profhilo®, Light Eyes Ultra and Polynucleotides seem to be taking front of stage presence, where online searches for traditional dermal filler injections are reducing by up to 30 percent, for this demographic. Patients of a more mature persuasion express that they wish to see an overall improvement in skin resilience and quality and maintain good skin health, without necessarily augmenting their facial features. That’s not to say that dermal fillers aren’t still extremely popular for non-surgical facelifting, non-invasive rhinoplasty, chin and jawline augmentation and even hand restoration, but understanding the ‘balance’ between facial augmentation and restoring the skin as a whole, seems to be more prominent in this age group.
Non-surgical fat dissolving has also become popular as an alternative to invasive liposuction for the more mature demographic and is offered by Dr Anita Dhunna. Fat dissolving removes those stubborn areas of fat that even the most avid gym goer finds tough to shift. Areas such as the love handles, outer thighs, arms, stomach and even under the chin can be treated with fat dissolving injections. Deoxycholic acid is used in this procedure, which dissolves the fat away, leaving the area tighter and firmer.
Think ‘Vitalism’
Many of us are now as mindful about our overall health, wellbeing and ‘ageing well’, as we are about anti-ageing and staying as young as we can, due to the stigmas that surround the older generations. At any age, we should be proud of who we are, but it’s also more accepted to make subtle changes with cosmetic enhancements, in order to feel good about ourselves. A balanced view of when a cosmetic procedure may be needed and to make small alterations for a significant impact both physically and emotionally, is a far healthier mindset than taking drastic measures, in order to try and take off 20 years off our looks.
Dr Anita Dhunna has been practicing cosmetic medicine with this ethos throughout her career. With a keen passion to offer natural looking results with the use of injectable substances such as wrinkle-smoothing injections (Botox®), dermal fillers, skin boosters and remodellers, as well as skin rejuvenation treatments like medical microneedling with Dermapen, Dr Anita has always taken the mantra that ‘less is more’ when it comes to offering facial rejuvenation and revitalisation, especially when it comes to injectables.
One of the newest introductions of subtle injectable treatments to offer significant results is Light Eyes Ultra. As we age, we can succumb to dark circles, bags and fine lines under and around the eyes, making us look tired and lacklustre. Light Eyes Ultra is an injectable treatment which contains a blend of ingredients which improve microcirculation and skin elasticity, as well as helping to reduce puffiness and dark circles. Results can be experienced after just one session, however, a course of several sessions may be required.
Taking your skin health into your own hands
Taking care of the skin by maintaining a healthy diet and using cosmeceuticals and high-factor SPF must not be overlooked, and as much as Dr Anita Dhunna can work wonders with your skin within her clinic, your investment in a healthy lifestyle and a good at-home skin regimen, can only assist in maintaining a glowing complexion and vibrant appearance, optimising and preserving the results, achieved in-clinic. Dr Anita Dhunna can offer advice on skincare, nutrition and living more healthily, alongside your clinical procedures, so you can take better care of yourself each day.
Dermal fillers, still as popular as ever?
Dermal fillers are arguably the most versatile of all the injectable treatments, though perhaps more popular with younger patients for procedures such as lip augmentation. They come in a variety of viscosities and can not only help shape and contour specific facial features, such as the lips, cheeks, chin and jawline, but can also be used to fill and smooth lines, disguise dark eye circles and bags and can even offer a full facial lifting effect, without surgery.
Safety first
Dr Anita Dhunna uses only the purest, FDA approved dermal fillers for unsurpassed efficacy and safety and takes the view that this treatment should only enhance your natural features and compliment your existing beauty. She predominantly uses the Juvéderm Vycross range of dermal fillers, which include Juvéderm Voluma, Volbella, Volift and Retouch. Each product utilises a proprietary technology to cross-link hyaluronic acid (HA) within a smoother gel, which upon injection is more comfortable with less swelling and bruising than some other products on the market. Juvéderm Vycross also contains 0.3% lidocaine, to make each procedure virtually painless.
In unqualified hands, dermal fillers can be dangerous (as with any injectable treatment), and Dr Anita Dhunna is extremely concerned about the unregulated practices which allow those who are not medically qualified to administer these substances, and campaigns vehemently for tighter regulations to be enforced. Although it is illegal to administer dermal fillers to anyone under the age of 18, it is not illegal for non-medics to carry out this procedure. However, due to the seriousness of what can go wrong if not carried out by a fully-qualified and highly-trained medical practitioner, it is of great importance that you choose a medically-qualified doctor, dentist, nurse or surgeon to carry out this treatment. Dr Anita Dhunna is a medical professional with many years’ experience in the practice of dermal filler injections and as one of her most popular treatments, she has carried out thousands of safe and successful dermal filler procedures.
AI for personalised beauty
With the development of AI, the beauty and cosmetic industry is better able to personalise their products and services to consumers through surveys, questionnaires and algorithms. However, this is something that Dr Anita Dhunna has practiced throughout her career as a cosmetic doctor. She believes that cosmetic enhancement should never be a ‘one-size-fits-all’ or ‘cookie cutter’ protocol. Every human face is unique and everyone has very specific ideas of what may trouble them about their looks. This is why when you make an enquiry with Dr Anita Dhunna, she will offer you an initial, no obligation consultation, skin analysis and medical history check. This is a two-way meeting, where you can discuss at length, what bothers you about your facial appearance or skin concerns, the results you would like to achieve and the treatments you are interested in. Dr Anita Dhunna will ask you a series of questions, get to know you as an individual to understand your goals. She will also carry out due diligence by means of a medical history check, in order to establish if there are any contraindications which may prevent or restrict a specific treatment from going ahead. This initial meeting will help you to understand the kind of results you can achieve, the time it might take to achieve them, the procedure itself and any downtime or aftercare.
A relationship that lasts
Dr Anita Dhunna’s dedication to offering every one of her patients a bespoke treatment plan and tailor-made aftercare, is without doubt, the reason they return to her for their cosmetic enhancements, year-after-year. So whether you are considering injectable treatments such as wrinkle-relaxing injections, dermal fillers, Profhilo® or Polynucleotides, or device-led skin revitalising treatments such as medical microneedling with Dermapen, Dr Anita Dhunna can offer her expert advice on the treatment required and their protocols, the results you can expect to achieve and the time it may take to achieve them.
