There has been a significant shift in who is walking through the doors of medical aesthetic clinics across the UK. Men now account for a rapidly growing share of patients booking anti-wrinkle treatments, dermal fillers, and skin quality treatments. The stigma that once surrounded medical aesthetics for men has largely gone. In its place is a straightforward conversation about looking well-rested, confident, and like the best version of yourself.
At Dr Anita Dhunna’s clinics in South Woodford, Bishop’s Stortford, Hatfield, and Hertfordshire, the number of male patients attending consultations has grown year on year. It is a trend that mirrors what is happening across the UK medical aesthetics sector.
The Numbers Behind the Shift
According to a survey by the British College of Aesthetic Medicine, there has been a 70% rise in men seeking aesthetic treatments since 2021 (PBL Magazine, 2024). That is not a marginal uptick. It reflects a genuine change in attitudes towards self-care, grooming, and preventative health among men of all ages, backgrounds, and professions.
The broader picture supports this. The UK medical aesthetics market is now valued at approximately 33.2 billion, with non-surgical treatments growing at 8% annually (AestheticSource, 2026). Male patients are a significant and accelerating part of that growth.
The reasons men give for booking tend to be consistent: they want to look less tired, sharpen features that have softened with age, or simply feel more confident. They are not looking for dramatic results. They want to look like themselves, refreshed.
What Treatments Do Male Patients Tend to Request?
The most common entry point for male patients is anti-wrinkle treatment. Forehead lines, frown lines, and crow’s feet are the areas most frequently treated. Dosage and injection technique are adjusted for male facial anatomy, which typically involves stronger muscle mass and different contraction patterns to female patients. The goal is never a frozen appearance but natural, rested movement.
Beyond anti-wrinkle treatment, the areas generating the most interest amongst male patients at Dr Anita Dhunna’s clinics include:
- Jawline and chin definition. Structural filler placed at depth to restore or enhance jaw contour is one of the fastest-growing areas in male medical aesthetics. As men age, bone resorption and changes to fat distribution soften the jaw. Precise filler placement can restore that definition without surgery.
- Under-eye treatment. Dark circles, hollow tear troughs, and a persistently tired appearance around the eyes are among the most common concerns men raise at consultation. Treatment in this area, whether with filler, polynucleotides, or a combination, can make a considerable difference to how rested and alert someone looks.
- Skin quality treatments. Polynucleotides, profhilo, and medical-grade skin boosters are popular with male patients who want to improve skin texture, tone, and hydration without altering their features. These treatments work at a biological level, stimulating the skin’s own collagen and repair processes.
- Masseter treatment. Botulinum toxin injected into the masseter muscle is a treatment with two distinct purposes: it can reduce jaw clenching and teeth grinding (bruxism), and it can also refine the lower face shape. Both outcomes are frequently relevant for male patients.
Why Medical Expertise Matters More Than Ever
Choosing a qualified medical practitioner for aesthetic treatment is particularly important for male patients, where anatomical differences genuinely affect both technique and dosage. The position of injection points, the amount of product used, and the specific areas targeted all need to be calibrated to male anatomy to achieve results that look natural and proportionate.
Dr Anita Dhunna is a qualified medical practitioner with over a decade of experience in medical aesthetics. Every treatment is preceded by a thorough consultation, and no procedure is carried out without a clear understanding of what the patient wants to achieve. That means honest conversations about what is possible, what is appropriate, and what will serve the patient’s long-term interests.
Male patients often value this directness. They want a consultation that respects their time, gives them clear information, and does not pressure them towards treatments they have not asked for.
No Judgement. No Jargon.
Attending a medical aesthetic consultation for the first time can feel unfamiliar, regardless of gender. At Dr Anita Dhunna’s clinics, the consultation process is designed to be straightforward. Patients are encouraged to explain what bothers them in their own words. There is no expectation to arrive with a list of treatments in mind.
Clinics are located in South Woodford in East London, Bishop’s Stortford, Hatfield, and across Hertfordshire, making access straightforward for patients across the region.
If you are curious about what medical aesthetics could offer, the first step is a consultation. Call the clinic on 020 8099 9248 or visit dranitadhunna.com to book.
